The Hunger Games Movie Advance Ticket Sales Overtakes Twilight

We knew this would happen, right!?

Newest Press Release from Fandango:


Los Angeles – (March 15, 2012) One week from tonight, millions of moviegoers across the country will be entering the arena of “The Hunger Games” as the movie debuts in theaters at 12:01 a.m. on March 23.

More than a thousand showtimes are already sold out across the country, from New York to San Francisco, from Maine to Hawaii. Theater owners are adding additional showtimes -- some as late as 3:00 a.m. on Friday morning -- to meet the demand for tickets, available at http://www.fandango.com/thehungergames/movieguide.  The film’s advance ticket sales have already surpassed those of the first “Twilight” movie at the same point in that film’s sales cycle.

“It's our fastest-selling franchise-opener since ‘Twilight’," says Rick Butler, general manager and executive vice president of Fandango. "The brisk advance ticket sales are a testament to the strength of the incredible marketing campaign which has clearly resonated with fans and even those unfamiliar with the books."

"Hunger Games" currently represents 71% of today’s ticket sales on Fandango. Here are a few more statistics from an online survey of several thousand “Hunger Games” moviegoers conducted on Fandango:
• 72% say the intriguing premise and action is what attracts them most to  "Hunger Games”; only 18% picked the love story as the main attraction;
• 57% are planning to see the movie with a group of friends;
• 46% of respondents are 25 or older; 54% are younger than 25.

Fandango Five – Top Daily Ticket Sellers (as of 3/15/12  2:00 p.m. PT)

Movie                                         Fandango User Rating                % Fandango Sales                                        
The Hunger Games                        “I’m In”                                              71%
21 Jump Street                                “I’m In”                                             11%
Dr. Seuss’ The Lorax                       “Go”                                                   9%
Project X                                         “Go”                                                   3%
John Carter                                      “Go”                                                   3%

About Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to nearly 20,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. At many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.

Fandango is available online at www.fandango.com, via smartphones, tablets and other mobile devices, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with over 22 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Fandango is enjoyed by more than 30 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.

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