2013: The Year That Catches Fire - Classroom Connections in Marketing

2013: The Year That Catches Fire Marketing Strategies www.hungergameslessons.com
It's almost 2013, which means The Year of The Hunger Games is coming to a close. Two-thousand and twelve was a great year for fans and all the thousands of students who were able to read The Hunger Games as a class assignment. But what about Catching Fire? There's been so little news about the movie lately, it almost seems as though people have forgotten about it. I think Lionsgate® will need to ramp up the marketing for the sequel, perhaps even starting a new secret website like TheCapitol.pn.

Have your students brainstorm new ways Lionsgate® could market the sequels to "The Hunger Games" blockbuster movie. What are some unique ideas they haven't tried yet?

To begin, have students list the methods of marketing (pre-movie release) already used, such as specific merchandise that was created, teasers and trailers, secretive websites and Facebook Pages, mysterious tweets on Twitter, etc.. Browse some of my old posts for additional methods or check out these specific posts:
What's Your District?
Updates on TheCapitol.PN and Panem October
Hunger Games Merchandise
Fan Sites Keep Fans Occupied While Waiting for Movie
The Best of The Hunger Games 2011

Browse: Browse by The Hunger Games Movie or Browse by Lionsgate

After they have discussed all the marketing strategies that were used, see what they can brainstorm for new strategies and methods. Have them think about the following:

1. Which methods seemed especially effective last year with "The Hunger Games"?
2. Has the fan based changed at all? Are they marketing to a different crowd or the same people?
3. Are there any new forms of social media that may be better ways to communicate to their fans (such as Pinterest)? Give reasons why the new ways would be effective in getting their message/branding out to fans.

It'll be interesting to see which new methods the studio will use to promote the film and compare it to your students' ideas. If you happen to have them posted online or wish to share with us, please post a link or send me a picture so I can post it online.

Feel free to share on my Facebook Page, as well: www.facebook.com/hungergameslessons

*Don't forget: today is the last day to purchase my teaching units on CD/flash drive at a discounted price. Don't miss out! Click here to find links to all my units: http://www.teacherspayteachers.com/Product/Hunger-Games-Trilogy-Teaching-Units-3-CDs-plus-Bonus-Lessons

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Katniss' Coping Techniques: Remembering Acts of Goodness

In Mockingjay, Katniss makes a list of all the acts of goodness around her to cope with her depression from the horrific acts she witnessed and lived through. As we cope with the Sandy Hook tragedy, perhaps we can use Katniss' technique and focus on the good deeds and random acts of kindness that surround us each day.

I have always offered this lesson as a free download, but it seems especially appropriate now. Please feel free to share this with others, as well:

Have your students write about the goodness around them. The download was created in 2010, so please make adjustments to suit your class, if need be. The point is to create a positive environment, rather than one of fear. Celebrate the good in our world. Once students begin to notice the kindness of others, it is hard for them not to practice kindness in return.

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A sad, sad day

From a teacher and a parent, I cannot even express how broken my heart is for this school and community. It's just so incredibly sad. Please keep the people of Newtown in your thoughts.

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12-12-12 Writing Prompts

12-12-12 writing prompts

Happy 12-12-12! Are you doing anything special in your classes? What will you be doing at 12:12 p.m. today? If you are on your computer, take a screenshot for fun.

Here's some quick writing prompts you can use in your class today:

1. Some say the world is going to end today (yikes!). Some say it will end next Friday on 12-21-12. What do YOU think?

2. How many things in our culture (or world, really) are related to the number 12? For example, we have the 12 days of Christmas. What else can you come up with?

3. Is today significant to you or is it just another day?

4. What will you say to people tomorrow who think the world is ending today?

5. Research the number 12. Why is it special?

Need more ideas? Download my FREE 2012 Creative Writing Exercises HERE. Though many are pertaining to the New Year, you can adapt them for use today, as well.

Have a great day! See you tomorrow...maybe! (Just kidding on the maybe.)

12:12 p.m. of 12/12/12

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Four Calling Birds! Day 4 of The 12 Days of Gift-mas for Secondary Teachers

Four Calling Birds: Free Teaching Lessons & Activities for the 4th day of Christmas

Welcome to The Twelve Days of Gift-mas blog hop for secondary teachers! Each day you'll find a fantastic freebie that can be used in a middle or high school classroom. Thanks for coming by to Mrs. Orman's Classroom and Hunger Games Lessons for Day 4 (I run both blogs, so decided to post both places.)

"Four Calling Birds" is appropriate for my free gifts to you because I have FOUR priced items to fit that theme that will be FREE for 24 hours only, beginning at 6 a.m. (CST) today (Tuesday, Dec. 4th) until 6 a.m. Wednesday, Dec. 5th.

I teach English/Language Arts, so my special gifts are the following (click on the images of the products to get the free download):
Four Calling Birds - The Hunger Games Trilogy...activities for the 4th day of Christmas
One mockingbird + three mockingjays = four calling birds!
This "bird" related activity is my review activities for The Hunger Games characters, setting, and events in preparation of Catching Fire (you can also use it as an alternative final assessment of The Hunger Games, though it is just a simple review of characters and plot):
The Hunger Games Review Activities

The Hunger Games Meaning of Panem Activity

Four Calling Birds: To Kill a Mockingbird - Free Activities for Teachers for Day 4 of the 12 Days of Gift-mas

And switching to another "bird" are my activities for To Kill a Mockingbird by Harper Lee...
To Kill a Mockingbird Introduction KWL Activity

To Kill a Mockingbird Trial Organizer and Inferencing Activity for Chapters 17-19

A fifth calling bird?? What?
Finally, here's a BONUS freebie that can be used with any book or story (fiction or non-fiction), any time! It's my Twitter Tweet Chapter or Lesson Review Activity. Use it with any content area to review a reading passage or lesson for the day!

Twitter Tweet Summary or Review Activity

Tomorrow you'll be heading to Liz's Lessons for the 5th day of Gift-mas! You can check out all the pages in the link-up (below).

Happy Holidays & THANK YOU for all you do each and every day. You are appreciated! :)

Special thanks to Michelle Lundy from Making It as a Middle School Teacher for organizing and facilitating this blog hop!

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